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PCSB TV Spot - CHANGE
This spot features the bank's new SVP, Chief Diversity Officer & Director of Community Development, a huge point of difference for a regional bank among its competitors.
PCSB TV Spot - OPEN
The pandemic presented severe difficulties for many local businesses. PCSB wanted to be sure that customers knew the bank would be there to offer support and help them stay open.


PCSB TV Spot - COMMUNITY
PCSB Bank wanted local communities to know that it's commitment to support local businesses with Loan Opportunities and Cash Management services would not disappear while many were struggling to stay open.
PCSB TV Spot - NEIGHBORLY
As "The Incredibly Neighborly Commercial Bank," PCSB took the opportunity to reinforce its branding by showing their commitment to supporting local businesses during the pandemic.

PCSB DEI Radio :30
00:00 / 00:30
Radio Advertising
Evolution of the PCSB Bank Brand






























Television Advertising
PCSB Community Radio :30
00:00 / 00:30
PCSB Neighborly Radio :30
00:00 / 00:30
PCSB Bank Brand Guidelines

PCSB Brand Guidelines Front Cover

Brand Guidelines Index

Brand Description

Brand Attributes Word Cloud

Brand Colors Description

Brand Colors Palette

Core Colors Detail

Secondary Colors Detail

Brand Font Description

Brand Anchor Font - Insterstate

Brand Secondary Font - Helvetica Neue

PCSB Bank Logo Description

Logo Usage Parameters

Logo Usage Color Guidelines

Logo Tagline Description

Logo Usage on Color Backgrounds

Logo Usage "Dont's"

PCSB Brand Guidelines Front Cover

Brand Guidelines Index

Brand Description

Brand Attributes Word Cloud

Brand Colors Description