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PCSB TV Spot - CHANGE
This spot features the bank's new SVP, Chief Diversity Officer & Director of Community Development, a huge point of difference for a regional bank among its competitors.
PCSB TV Spot - OPEN
The pandemic presented severe difficulties for many local businesses. PCSB wanted to be sure that customers knew the bank would be there to offer support and help them stay open.
PCSB TV Spot - COMMUNITY
PCSB Bank wanted local communities to know that it's commitment to support local businesses with Loan Opportunities and Cash Management services would not disappear while many were struggling to stay open.
PCSB TV Spot - NEIGHBORLY
As "The Incredibly Neighborly Commercial Bank," PCSB took the opportunity to reinforce its branding by showing their commitment to supporting local businesses during the pandemic.
PCSB DEI Radio :30
00:00 / 00:30
Radio Advertising
Evolution of the PCSB Bank Brand
Television Advertising
PCSB Community Radio :30
00:00 / 00:30
PCSB Neighborly Radio :30
00:00 / 00:30
PCSB Bank Brand Guidelines
PCSB Brand Guidelines Front Cover
Brand Guidelines Index
Brand Description
Brand Attributes Word Cloud
Brand Colors Description
Brand Colors Palette
Core Colors Detail
Secondary Colors Detail
Brand Font Description
Brand Anchor Font - Insterstate
Brand Secondary Font - Helvetica Neue
PCSB Bank Logo Description
Logo Usage Parameters
Logo Usage Color Guidelines
Logo Tagline Description
Logo Usage on Color Backgrounds
Logo Usage "Dont's"
PCSB Brand Guidelines Front Cover
Brand Guidelines Index
Brand Description
Brand Attributes Word Cloud
Brand Colors Description
Brand Colors Palette
Core Colors Detail
Secondary Colors Detail
Brand Font Description
Brand Anchor Font - Insterstate
Brand Secondary Font - Helvetica Neue
PCSB Bank Logo Description
Logo Usage Parameters
Logo Usage Color Guidelines
Logo Tagline Description
Logo Usage on Color Backgrounds
Logo Usage "Dont's"
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