I have known Steve Elser for several years through various business relationships. Initially through an advertising agency relationship (Elser & Aucone) where he managed our account at PCSB, partnering with us in developing an effective marketing campaign. This relationship continued for several years eventually leading to Steve joining our executive team as Director of Marketing.

Steve’s tenure with PCSB was at a time of significant growth and market expansion. He was an integral part of the bank’s successful re-branding, coordinating efforts in developing a new logo, website re-design, and its entrance into using social media as a marketing tool.

Most importantly, Steve always understood our mission and how the bank wanted to be represented in the communities it served. Our advertising initiatives through television, radio, print and digital always reflected the important message we wanted to communicate. 

I had the pleasure of working with Steve Elser as a Board Member of PCSB Bank. Steve’s work leading the marketing of PCSB clearly developed a strong and positive brand presence across all sectors of the community.  His approach was strategic and visionary, he effectively got “ buy in” from multiple stakeholders including Executive Leadership, Staff, Board and Customers.

And then, Steve so effectively implemented the marketing plans and developed a website, ads, commercials , and social media (I was the first “like” of the social media posts!) and matched these efforts with great public relations initiatives showcasing all the wonderful work of the Bank.

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Steve is a consummate professional and knows how to identify and showcase the unique attributes of organizations … and I know he will utilize this expertise to elevate the brand of his clients.

I had the pleasure of working with Steve Elser in his role as VP Marketing Director at PCSB Bank. Over the course of many years as a group creative director at large marketing agencies, and as executive creative director at my own small agencies, I have worked with many clients, Steve is by far one of the most collaborative. He takes great pride in putting in the effort to understand what sets his brand apart. He imparts that knowledge generously to the creative team and offers access to everything needed to develop superior marketing initiatives. Steve’s background as team lead at his own successful marketing agency is value added to any team he works with, both client and marketing agency.

Steve’s vision is always clear, his direction is simply communicated and easily understood. He lets you know when you are on the wrong track in a professional and courteous manner, and he is a wonderful cheerleader when you hit the target. Over the course of the 3 years that we worked with Steve, we were proud to create work together across a wide range of media channels that was well received by the team at PCSB and the public. The work also won many gold awards in national advertising creative competitions.

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